Social Media Marketing (SMM)
It has touched people. It has touched products. IT has changed people. IT has changed
lives. Social media is pivotal milestone in world of marketing. Before this, no
one would have thought of a brand engaging with a customer this way.
IInterestingly, it has also changed the way consumers would relate or engage with
a brand. The way consumers connect with a brand or other co-consumers on a social
networking site, is amazing & unbelievable. With digital consumers increasingly
getting connected, their voice is growing stronger and influential.
Here lies the greatest opportunity & the greatest risk, and the role of eNIDUS,
to bridge the gap and turn a risk into an opportunity. We focus on building your
brand through social media marketing; we listen to consumers closely, looking for
meaning & trends in their conversations on the web.
How ‘it’ works:
- Social Analytics
It aids thorough customer relationship management and learning about consumer experience,query
clarification,feedback allocation,peer-to-peer collaboration,and multi-channel interaction.
Output is conversion of consumers into brand advocates.
- Dialogue (Blogging)
It creates awareness about your products and services across thesegments in terms
of reach,relevance and time.It delivers your messages to a wider audience quickly.
From the horse’s mouth,it allows consumers to intermingle and gets you an instant
feedback on existing products or services and the change required there-in. Involving
consumers in the innovation cycle directly, it hastens launch of improved products
- Content Aggregation
It helps to keep a close scrutiny on user preferences/sentiments,likes/ dislikes,
and opinions/insights. You could easily capitalize intelligent feedback and utilizeit
judiciously for the benefit of the brand. It assists you to gather and monitor opinions
on the brand’s image and devise a communication strategy to change or sustain it.
- Content Distribution
Once the strategy is in place, then it is important to circulate the intended news
in market to keep the existing image afloat or to modify it. Both ways, Social media
as a measure is as productive if not better than,market research, to measure brand
affinity,foster sales and enhance brand value.
The Value addition of Directory Submission:
- Marketing initiatives
- Trend analysis
- Brand monitoring
- Early adopter feedback
- Earnest loyalty Program
- Join Pages /Builds communities
- Data Collection /Channels information to the social web
- E-commerce and customer care
- Inclusive digital consumer experience
While you’re busy with the production and performance, our experts respond to the
end customer’s apprehensions most genuinely, building a community of supporters
and advocates, enabling consumers to share the personal experience of a brand.