Search Engine Marketing (SEM)
SEM is about leveraging high-quality, relevant traffic from internet search engines, to give your business a boost and the output it deserves.
The two ways process we adhere to is:
- Organic Search Engine Optimization
- Inorganic Optimization(Paid search marketing)
Both the methods lure traffic to your site and bring you business.
Organic Search Optimization
It aims at achieving rankings for your website.
It entails:
- Keyword Research Report
- On-Page Optimization
- Article Marketing
- Content Building
- Directory Registration
Search engines like Google, Yahoo, Bing, etc. offer two types of search results to visitors: Paid results (mostly at top or right side) and organic results (at centre of page).Researches have established that 80% of visitors click on trusted organic results and only 20% click on sponsored links, thus making SEO a must for your site.The idea is ‘you’re not ‘if people don’t know that ‘you are’! That’s what Organic SEO does:
- Works by optimizing websites for gaining rankings.
- Ensures best and long-term ROI than all online marketing methods.
Inorganic Optimization (Paid search marketing)
Popularly known as Pay per Click / Sponsored Search Marketing, it is targeted advertising to increase traffic on your site.
It is the process of bidding on advertising space provided by search engines.
It entails:
We Offer:
- Keyword Research Report
- Landing Page Optimization
- PPC Campaign Setup
- PPC Campaign Management
- ROI Analysis
When searchers search a phrase for which you have put a bid on search engines, your advertisement is displayed. One has to pay for it on per click basis to seek the information available.