To a novice, the concept of social media marketing might only ring three bells…posts, visitors and potential customers. But as marketers you should know better. The art of creating pleasant social media presence, results in bettering business & trade opportunities, showering exposure, creating bigger and quality leads, empowering brand presence, building brand awareness and above all, delivering better organic search results. And as they say it acts as a bridge between the good ones and the best! Innovative ideas, thoughtful captures and smart one-liners do and achieve what a massive internet marketing plan would.
Social media assists interaction with the perspective audience and clients on the similar pedestal; it allows one to feel exactly what the target audience is feeling without leaving anything for speculation. Since the communication is both ways and continuous, it surely adds to brand pride in the audience thus, generating brand loyalty and dependence. SMM (social media marketing) is a smart way of being where the audience mostly is, social media websites. And the direct communication leaves imprints, creating high-impact communication and bettering brand reputation. Regular posts and feeds let an organization connect to the audience’s celebrations, victory and concerns.
As a direct link between business and its customers, SMO also proves lucrative while incorporating feedback, since social media is where the audience expresses themselves freely, shedding all their inhibitions. Thus an entrepreneur gains a clear idea about a new introduced product or service line, new marketing campaign, after sales support, or any other inputs. Thus, there is no price for guessing why Jimmy Choo first announces its new products on facebook and twitter! Not only that, it also paves way to keep one’s products and services fresh in the users mind, strengthening interpersonal relationships. Critics also call a smart SMO strategy, “the art of online-PR that effortlessly aids online reputation management.” And it is definitely so, since it allows an organization to rigorously track the audience’s response, gauge the air decorously, and accordingly choosing an apt combat.
It is simple mathematics, more the content shared through SMM, more people get to know the brand, and its business, and blog, bettering reputation and brand’s authenticity. Applying some of the key Search Engine Optimization tools widens the horizons of SMO activities, gaining recognition for the corporate blog in the search result output. And it all boils down to a simple trick of generating quality content by posting regular posts, writing captivating tweets, interesting blog posts and using decent key-word density. All this collaborate to raise the brand to newer heights on the search results.
It therefore results in aggrandising online opportunities, and magnifying online presence. This results in building a well-knit business network. Needless to say social media platform increases brand visibility by placing the brand across a wider audience on world-wide web. Google algorithms scrutinize the availability of quality content on a portal and the most wonderful way to load the web with interesting content that leads to your website is through raising RSS feed through blog-posts, adding videos, sprucing it alive with pictures, photographs, commenting on regular posts and tweeting. To sum-up, if your aim is expansion and higher ranking, ignoring SMO or SMM will only make you feel sorry later!