Video blogging, also known as vlogging or vidblogging is increasingly becoming popular online. This kind of video posting aids in getting a response from viewers on the Internet. However, video blogging is not a new thing. Even before YouTube was launched, videos existed on the Net. The trend however, has picked up pace in the recent times because of the easy and affordable availability of the video-equipment to capture videos. Video equipments have become cheaper and affordable as post-production software & online platforms such as YouTube distribute videos with ease to the right location and among the intended target audience. Thus, these videos are made accessible & easier to use than ever before. They create correct mental image of the brand philosophy in the viewer’s mind. Still quite a few posting videos consider themselves as video bloggers.
Video blogging is another form of blogging on the web. This allows entries with embedded video or a video link to text messages, images, and other related Medias. These entries can be recorded in a single take or in multiple parts. It has now become a popular category on YouTube. Video logs have opened new avenues for social media to propagate different ideas in a new style.
Albeit used extensively video blogging as an accepted social media activity still is far. Though widely used online, the prospect is still in its infancy. Advent of various web publishing sites facilitates postings by the user even if he/she has no technical knowledge or expertise. At present, a number of blog management systems have been created that enable inclusion of video content that allow bloggers to host and manage their respective video blogging sites. Moreover, the convergence of cellular phones with digital cameras further lets easy publishing of video text on the web. Several television channels as well as Radio stations have started using video blogging as a way to interact with more listeners and viewers seeing its market potential.