Youtube has created a new frontier in the media world. Short videos are now consumed on a regular basis by almost anyone, and thanks to 3G technology, almost anywhere. With so many people watching so many videos all the time, advertisers are circling like sharks in the ocean to try and tap the market. The potential is huge—if done properly, online video advertising could reach hundreds of thousands of viewers in a week. In fact, the potential of online video advertising is larger than just about any other form of reaching customers. So, how come you don’t see more online video advertising splashed all over the videos you watch every day? After all, most of the text articles you search are covered in ads, since many people monetize their blogs that way (and many content sites pay their contributors and earn their way with ads.) But when you call up a video on Youtube, 99 times out of 100 you don’t have to sit through ad spots or mini-commercials. Why aren’t more people taking advantage of this incredible opportunity?
Well, for one, it’s hard to stay ahead of the game. Thanks to social media, videos go viral extremely fast, and then once everyone has seen them and shared them, they aren’t really watched again. Advertisers know that once a video is popular it’s too late to put together an ad to slap on it, and before a video is popular there’s no guarantee that it will ever be popular.
Online Video Advertising Solutions
Like every problem, this can be solved. Youtube, for one, could have advertisers purchase ad credits and create an ad spot. As soon as a video starts to greatly increase in hits in a certain period of time a video ad could automatically be applied to it. For example, say a video only got 100 hits in its first week on Youtube, but then it starts to go viral. A simple algorithm could detect that the frequency of hits was accelerating when the video went from 100 hits to a couple thousand in a single day, and automatically apply the ad, so that it would be seen by (probably) hundreds of thousands or millions of people by the end of a week or so.
So far, online advertisers do not seem to be thinking this big. Most are settling for finding steady, popular content, like webcasts, that have a regular audience, and inserting advertising there. Others are relying on product placement, like a popular video blogger that is always seen drinking a certain brand during his videos. The point is, no matter what method you use, the potential for reaching customers is huge, especially if you run an online business where your services are available worldwide. How many people watch online videos, and then email links to everyone they know, or post a link on Twitter or Facebook? Online video advertising is an idea that hasn’t yet been used well, and it’s wide open for someone to figure out the best way to do it.
Being new, video media has scope for endless experimentation. Also, it allows you another way to circulate your popularity online.