All know that YouTube is the most interesting video-info sharing portal on the web. Maybe what quite a few of us don’t know that it is also the world’s third popularly visited website as per Alexa (a popular search engine). The website was founded by Chad Hurley, Steve Chen, Jawed in February 2005. The way it was coined is an intriguing affair, since the idea of creating YouTube was formatted during a dinner party at Steve’s place in San Fransisco.
Owing to rising popularity, the web Giant Google bought YouTube for a staggering $1.65 billion. The amount it took for Google to acquire this portal was equivalent to purchase an Air-Craft Jet. An innumerable number of public or private videos, experiences, latest advertisements, songs, shoots or stills from session can all be uploaded on YouTube. Many young novice artists have used the portal as a platform to establish their careers in various fields. An average user usually uses the site for some video or information at least fifteen minutes in a day.
Therefore, it is an apt vehicle to promote your brand’s personality, its values, goals & ethics on the internet. Upload videos that talk about your brands feats and accomplishments in the form of videos on YouTube, and see them circulate online. This is also utilized as an effective strategy in social media optimization that increases the websites popularity and ranking on all leading search engine. Thus, if you’re aiming at being heard; Youtube has the microphone and the intended audience.