A lot of small business owners and entrepreneurs are reluctant in creating their own blog space. The culprit is lack of that precious little called time. To save the time that goes into maintaining a corporate blog or private archive, we find it easy to escape creating it all together.  Most of us also do without a private blog for the fear of “having nothing to say “, but BLOGS are important part of one’s social media presence. Also, blogs are really crucial and helpful in a brand’s online brand positioning. Hence, a company DOES need a blog. 

See why:

• Frequent blog posts infuse your web-presence with fresh and meaningful content, which works wonder for SEO rankings!

• If the regular posts are interesting, pertaining to important industry information, it establishes your BLOG in the audience’s mind. Hence, they flock for information, increasing traffic volume. For, any company that has its own blog-space has twice as many visitors.

• High traffic volume increases leads; assures more conversion and promising ROI’s.  Organizations that run a BLOG generate 80% more leads than the organizations that do not have a regular blog.  

• A BLOG is a perfect example of two way communication channel that encourages you to interact with the customer directly. 

• Hence, BLOG is an excellent tool for valuable inbound linking. Again, superb for rankings! To quote from stats, 90% more inbound links with BLOGS.

• Whatsmore, an average US internet user spends thrice as much time in enlightening him/herself on BLOGS than the websites. 

• It is the new internet marketing trend! 40% US companies successfully use BLOGS for marketing purposes. 90% marketers agree that ‘company blog’ is critical to business. 

Totaled up, it is healthy, intelligent and strategic to blog frequently. It is important that the audience gets to know your views, and counts your views valuable and interesting.

Video blogging, also known as vlogging or vidblogging is increasingly becoming popular online. This kind of video posting aids in getting a response from viewers on the Internet. However, video blogging is not a new thing. Even before YouTube was launched, videos existed on the Net. The trend however, has picked up pace in the recent times because of the easy and affordable availability of the video-equipment to capture videos.  Video equipments have become cheaper and affordable as post-production software & online platforms such as YouTube distribute videos with ease to the right location and among the intended target audience. Thus, these videos are made accessible & easier to use than ever before. They create correct mental image of the brand philosophy in the viewer’s mind. Still quite a few posting videos consider themselves as video bloggers.

Video blogging is another form of blogging on the web. This allows entries with embedded video or a video link to text messages, images, and other related Medias. These entries can be recorded in a single take or in multiple parts. It has now become a popular category on YouTube. Video logs have opened new avenues for social media to propagate different ideas in a new style. 

Albeit used extensively video blogging as an accepted social media activity still is far. Though widely used online, the prospect is still in its infancy. Advent of various web publishing sites facilitates postings by the user even if he/she has no technical knowledge or expertise. At present, a number of blog management systems have been created that enable inclusion of video content that allow bloggers to host and manage their respective video blogging sites. Moreover, the convergence of cellular phones with digital cameras further lets easy publishing of video text on the web. Several television channels as well as Radio stations have started using video blogging as a way to interact with more listeners and viewers seeing its market potential.

It is important that you utilize all the tricks and tactics to draw the audience’s attention towards your site. However, they should also do something you website while they are there. As a smart and meticulous internet marketer you should be able to steer the audience such that you get them to do what you want them to do on your portal. That is how one coverts a browsing visitor in to a loyal customer. 

Mostly is so happens that visitors do surf the site, or at least land on the site by they dismiss your website without performing the expected course of activity. Please surf through these suggestions so that your website could optimize substantial conversion & utilize internet marketing judiciously.

• Tell them how it benefits them!

It is really important to create and extra value point online. Thus, instead of publicising a product or a service that you offer highlight the customer benefit that you site/business fetches a customer. More than the features, a new electronic heater will set on how it impacts and facilitates the life of its user. Thus, give’em something they cannot pass up or think beyond. It’d do the trick.

• Remove all possible hindrances that come in the way!

What we wish to suggest is that ensure that your portal get them to ‘choose the product page’ and guides them directly to the shopping cart. Once that is through, it leads you to pay and look for more products. Do not give them zillion alternatives, leading them to many more pages for the longer the gap between the choice and the purchase the lesser the chances of a customer to buy. Lez face I, people cannot handle more choices than a few! Hence, posit your website such that it is free from anything that doesn’t suit your purpose.

• Place it right!

This is the gap between a marketer and an intelligent marketer. How one places the most important piece of information will have a lot to say/do. The most pivotal information should be planted where the audience can view that one first and it oversees everything else. Thus, your best bait should be in the line of sight on the webpage. 

That is how people who are landing but lacking conversion can be turned into customers who will revisit for more! These tips will really help you pep up your website’s conversion ratio by removing all possible distractions in the route of a great sale!