Having a hard time getting your website out there? If you offer high quality goods or services but you can’t quite seem to reach enough people cheaply and quickly, you could probably benefit from the Google Adwords advertising program. Google Adwords lets you reach a far larger number of potential customers than a newspaper ad, and is far cheaper than running a commercial on television.
If you’ve ever used Google, you have probably noticed that in a sidebar separate from your main search results are sponsored ads that also fit what you are searching for. Google uses its second-to-none search optimizing algorithms to find the advertisements closest to what you’re looking for. So, if you’re searching for a business or service, you can easily click on any of the ads and find what you’re looking for, from cheap plumbers to custom wedding cakes.
What does this mean for you as a service provider? It means lots of conversions. The people searching for your services see them clearly, and are directed to your page. The number of people who spend time on your site increases, which in turn increases your Google search ranking for your page in Google’s regular search results. Remember that cheap SEO tactics that fool people into coming to your site backfire in the long run, because a large number of viewers who bounce right back off of your page hurts your rankings. It is much better to attract fewer people who stay and browse your page. Of course, it’s also much better to actually get customers from your page views!
Google Adwords is simple to use, and has step by step instructions all the way. You can set up keywords that will trigger your ad to appear (when people search for them) so you are able to customize the traffic you will get from your ad dollars. There are also many other ways to filter who sees your ad, which is great for local businesses. After all, there’s not much sense in people in Tokyo seeing your ad if your only two locations are in Nebraska!
There are many well-known companies that have successfully established their brands in new areas, or drastically improved their conversion rates through using Google Adwords. Small businesses and even individuals offering goods or services find it easy and cost-effective to use Google Adwords because you only pay when people click on your ad. You set the amount you wish to pay and your ad stops running when you run out of credit. It’s that simple.
A Google Adword is a very simple and inexpensive way to advertise your business. There are restrictions—for example, Google will not allow you to advertise anything illegal, or have your ad link to a page that offers illegal or unethical services. If you write academic papers for others (as an example) you may not advertise this service, as the recipients of your services are committing academic plagiarism.
So make your business a success even on a limited advertising budget with Google adwords.